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Case Study: Marketing Agency Helps Expanding Leather Repair Business to Upgrade Online Branding & Print Communications Materials

February 23, 2017


Kirk and Holly own a leathergoods repair business that has long list of loyal clients. They love the work they do, and have poured their heart and soul into growing a successful business. As their company expanded, Kirk and Holly took a look at their online communications materials and realized they needed an upgrade.


As small business owners, neither Kirk or Holly had the time to learn a variety of social platforms or hire and liaise with website designers to update their website. They also wanted to change their branding, but didn’t know where to start. Did they need to change their logo? Update the colour scheme? The answer was simple. They called Schmooz and we got to work!


Schmooz worked with Kirk and Holly to determine exactly what their needs were. We met with them to discuss how they wanted to grow their business and how to convey that business online.

The Schmoozers then developed a Comprehensive Strategy, which analyzed what similar businesses in Toronto were doing online: what worked for them and what didn’t. Our detailed report included a list of online tools that were working for them, suggestions on what to implement and best practices for execution. The Schmooz Media design team joined in to collaborate on a detailed plan for updating their website and logo.

Kirk and Holly were excited to get started! Schmooz updated their logo and branding; liaised with a designer on changes to their website; drafted content for their social media platforms and updated their feeds regularly, and made sure to Kirk and Holly were kept in the loop every step of the way.


As a small business, Schmooz understands the needs of other entrepreneurs. Your priority is growing your business, not digital marketing. That’s where we come in! We’re there to guide you through a variety of social media marketing initiatives, consult on your best options and come up with a flexible and affordable solution.

Call us today, and let’s get Schmoozing! Email us at or give us a call at (416)-887-2772.


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